Our Practice Areas

Platforms & Products

We bring objectivity, operator experience, technical expertise and a finance mindset to provide insight and guidance on the customer data and analytics vendorscape and how it matches to your needs.

Engineering & Integration

Data is only as good as what you can do with it and what you can do is determined by your engineered solutions, services and applications. We understand your constraints and opportunities and guide you through the trade-offs.

Data Science & Analytics

Our strategic advisory shows you how to gain intelligence and learning about your customers from your products and platforms so you can make data-driven decisions.

Talent & Org

Leverage our vast executive network across marketing, analytics and technology and our success as operators managing data driven teams to create a performance and measurement based organization.

Insights To Compete With Platforms Become One

Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at the start and Facebook at the loose-end…


Insights Do We Really Need a CDP?

At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a champion from marketing or analytics…