Insights

Our latest thinking on the issues that matter most in business and management.

  • To Compete With Platforms Become One

    Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at the start and Facebook at the loose-end…

    07/17/18
  • Do We Really Need a CDP?

    At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a champion from marketing or analytics…

    06/13/18
  • CDPs and Identity: The Great Unknown

    The key competitive advantage here like with everything is speed. You want to be able to use all data to make real-time decisions…

    06/7/18
  • CDPs: The Great Transformation

    Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help marketers…

    05/29/18
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