Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at the start and Facebook at the loose-end…07/17/18
At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a champion from marketing or analytics…06/13/18
The key competitive advantage here like with everything is speed. You want to be able to use all data to make real-time decisions…06/7/18
Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help marketers…05/29/18
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